Weather Trends International, Inc. to add expertise to the proceedings of Agriculture 4.0

By Rebecca Lam

Wed, 30 May 2018

London, June 2nd 2018Challenge Advisory has confirmed today that Weather Trends International, Inc. will be adding their expertise and knowledge to the proceedings of Agriculture 4.0, in October 2018. The strategic partnership between Weather Trends International and Challenge Advisory will work towards improving engagement with their solutions across the entire global Ag supply-chain.

CEO & Co-founder Bill Kirk commented on the key topic of weather analysis that will be discussed at Agriculture 4.0 – “Weather plays such a critical role in the success or failures of the Agriculture industry, so having an accurate year-ahead view of future weather conditions at a granular by farm by week level is extremely important as the industry becomes more and more globally dependent on the success of every farm.”

Karveh Cavalieri, Managing Partner at Challenge Advisory, spoke of the partnership, “We are pleased to partner with Weather Trends International, a leading provider for weather forecasting analytic tools for companies in supply chain and agriculture worldwide. They will be an excellent fit for the issues and topics presented at Agriculture 4.0.”

Weather Trends International, Inc. specialises in year-ahead weather forecasting of temperatures, growing degree-days, rainfall and snowfall by week for 32 million locations, covering every 1-mile on Earth. The firm has over a hundred Fortune 1000 companies across the world as clients in the Retail, Supply, Financial Services and Ag sectors along with thousands of farmers that use their predictive business intelligence to be proactive for the weather a year ahead.

Challenge Advisory are excited to be able to announce this partnership and the inclusion of Weather Trends International in an ever-growing list of global disruptors and innovators who will be adding their voices to Agriculture 4.0.

To read more about the event, click here, and to find out how you can be a part of this industry defining event, please email:


About Weather Trends Inc:

Weather Trends International is a company that provides year-ahead weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, and financial analysts worldwide. Its weather solutions are used to help businesses and farmers to manage the weather risk.

About Challenge Advisory:

Challenge Advisory LLP is a multi-sector strategy consultancy. We partner with disruptive and innovative organisations to provide revolutionary solutions to their most pressing challenges.

Media Contact:

Alfred V Gilbert

Marketing and Communications Director

Challenge Advisory 

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Rebecca Lam

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