2018 | 14-15 November

#AG40 Workshop

Supporting digitization and the development of interoperable solution across the American Agricultural Industry.

Recent News :

4 Leaders in the Digital Twins Industry

By Rebecca Lam

As experts and early adopters of the technology within their respective companies, these four digital twin leaders will be familiar faces as the digital twin industry continues to develop.

Karsten Temme, CEO of Pivot Bio, will be speaking at AG 4.0

By Rebecca Lam

Challenge Advisory is pleased to share that Karsten Temme, Ph.D., Chief Executive Officer, Pivot Bio, will be speaking at AG4.0 in San Francisco, 14-15 November. 

A Conversation with Karl G. Gutbrod

By Rebecca Lam

Karl G. Gutbrod is the CEO of meteoblue, a Swiss company providing weather and environmental planning services for websites, renewable energy and housing industry.

Digital Twins Optimising Oil Fields.

By Ben Watts

This generation is creating a drive for technological innovation, and the growing dependence on being connected means there is vast potential for digital twins in many aspects of oil field operations.

6 Biotechnology Experts in 2018

By Rebecca Lam

Farmers must produce 70% more food by 2050 to feed the population, and agricultural biotechnology companies are working with farmers to achieve this. Below are 6 leaders in biotechnology making meaningful changes within the agribusiness industry.

Transforming The Oil and Gas Industry Using Digital Twins

By Ben Watts

The oil and gas industry is behind the times when it comes to modern technological advancements. In order for the industry to transform and thrive again its essential they implement digital twins to provide the best solutions for performance optimisation and hazard prevention.

How to Confront Challenges in Digital Twin

By Matanat Rashid

The digital twin, like many other technological evolutions, has its challenges. However, a right approach in implementing the twins would automatically eliminate most of these challenges.

Vincent Kimura, CEO of Smart Yields, to speak at AG 4.0

By Maria Onofrio

Challenge Advisory is delighted to announce that Vincent Kimura– CEO of Smart Yields- will be speaking at AG 4.0 in San Francisco from 14-15 November 2018.

A Conversation with Ian Swanson

By Rebecca Lam

Ian Swanson, CFO of Delicato Family Vineyards, will be attending Ag 4.0 next month. Today he speaks to us about his experience at Delicato, challenges that face wine and grape growers, and the adoption of big data within agriculture. 

Digital Twins in the Automotive Industry

By Ben Watts

In a world where AI is taking more control in human decision making, systems supported by digital twins can prove game-changing for the automotive industry. Digital Twins are key to the long-term success of autonomous vehicles in the future.

Dr. Venkat Maroju, CEO of SourceTrace Systems, to speak at AG 4.0

By Maria Onofrio

Challenge Advisory is delighted to announce that Venkat Maroju, PH. D.; CEO of SourceTrace Systems will be speaking at AG 4.0 in San Francisco from 14-15 November 2018.

The Emergence of Digital Twins in Manufacturing Industry

By Matanat Rashid

While there is no shortage of technological advancements, the Digital Twins concept within the Industrial Internet of Things (IIoT) remains as the standout trend for the manufacturers.

Meet Our Women in Ag Panel

By Rebecca Lam

Women must be given the same access as men in the ag world, and to achieve this - they must be given the opportunity to connect and support each other. These seven inspiring women in agriculture will be participating on the panel Women in Ag, at our Ag 4.0 workshop in San Francisco next month.

Digital Twins Virtualizing Hospitals

By Ben Watts

While digital twins of the human body primarily remain a futuristic development, virtual hospital planning and management are already a reality.

A Conversation with Bill Kirk

By Matanat Rashid

As Ag 4.0 edges closer, we spoke to Bill Kirk- the co-founder and the CEO of Weather Trends International. Bill highlighted the role of his company in Agtech provided his expert opinion on ROI in Agtech sector.

Digital Twins Providing Personalised Medicine

By Ben Watts

There are major on-going initiatives enabling digital medical twins to be a key innovator in the future. Developments made by simulating the human body can lead to enhanced medical treatments, which are more adapted to an individual’s needs

Why Modern Farming Need the Digital Twins

By Matanat Rashid

The agriculture industry, unlike many major entities, is not benefitting from the digital twins as it should.

A Conversation with Matt Ashton

By Rebecca Lam

With 4 weeks until Ag 4.0, we spoke to one of our panellists - Matt Ashton, the Senior VP of Grain for Central Valley Ag Cooperative. He discusses the responsibilities and challenges of co-operatives, and the work that he is currently doing at Central Valley Ag.

The Smart City Concept Through Digital Twins

By Matanat Rashid

Before the term ‘digital twin’ was even devised, organisations such as NASA and city planners used the technology through Computer Aided Design (CAD) and smart maps powered by geospatial analytics.

Enhancing Healthcare Using Digital Twin Technology

By Ben Watts

Digital Twins act as a digital replica for the physical object or service they represent, providing monitoring and evaluation without being in close proximity.

A Conversation with Amy Wu

By Rebecca Lam

As we count down to Ag 4.0, we had a chat with our chairwoman - Amy Wu, about how her career in investigative journalism brought her to the agriculture industry and the importance of women in agriculture.

4 Reasons Why Telecommunication Industry Should Adopt Digital Twins

By Matanat Rashid

While the digital twin itself isn’t regarded as a technology, yet it’s the confluence of many of the latest digital technologies on which business profitability relies.

Empowering women in Ag: the benefits of having women in the sector

By Ben Watts

Despite images of farmers depicted from cultural tradition and issues surrounding the marketing of women in ag, a quick google search would reveal that half the worlds farmers are in fact women.

The Digital Twins; Paradigm & Impact in Navy

By Matanat Rashid

Authorities are looking for a new set of innovations, driven by the merging of physical and digital technologies to address issues. One of these solutions is the rise of digital twins.

A Conversation with Kasey Bamberger

By Rebecca Lam

Kasey Bamberger speak about how she has seen the ag industry change over time in a family farm, and her honest opinion as a woman in agriculture. 

The Dangers of Monoculture Farming

By Ben Watts

The cultivating of monocultures is very much a modern method of agricultural production. It’s common to picture vast field containing wheat, barley, single species of fruit, or vegetable crops.

The Importance of Digital Twins

By Rebecca Lam

Digital twin technology is making its way into the world of artificial intelligence, Internet of Things, and data analytics, but what exactly is it and why is it so important?

4 Outstanding Innovators in Precision Agriculture & Technology

By Rebecca Lam

We would like to present four innovators that are doing outstanding work within Precision Agriculture - an area that is set to grow to $43.4 billion by 2025.

Future Role of Digital Twins in Aerospace and Air Force

By Matanat Rashid

Digital Twins continue to cement its place as the most fascinating IoT trend of the year. The advent of digital twins offers engineers a technological leap by allowing the accurate monitoring of a product, production process or performance.

A Conversation with Henry Gordon-Smith

By Rebecca Lam

Henry Gordon-Smith, the Founder of Agritecture, will be speaking at Ag 4.0 in San Francisco this November. We recently interviewed Henry to discuss how he started off in the agriculture industry, the importance of sustainable profitability and the future of urban agriculture. 

Andre Daccache, Professor from the University of California, to speak at AG 4.0

By Maria Onofrio

Andre Daccache – Assistant Professor, Department of Biological and Agricultural Engineering, University of California to be a speaker at AG 4.0 in San Francisco from 14-15 November 2018.

The Big Data Leaders in Modern Agriculture

By Rebecca Lam

Below are some of the leaders that are embracing the future of big data, and providing innovative solutions within this area of agriculture technology.

CLOSING THE LOOP ON FOOD TRACEABILITY: Amvac’s workshop at AG 4.0

By Maria Onofrio

Curious on how food traceability works? Join AG 4.0 to learn from Amvac

The Role of Robotics in Agriculture

By Matanat Rashid

While many farmers are growing, monitoring, and harvesting through artificial intelligence, robotics still remain an underused, limited innovation.

John Kruse, CTO of PlantResponse, to speak at AG 4.0

By Maria Onofrio

John Kruse Ph.D., Chief Technology Officer of PlantResponse, to speak at AG 4.0 on biotechnology panel

4 Leading Advocates for Traceability & Transparency within Agriculture

By Rebecca Lam

As agriculture is in the forefront of a traceability and transparency movement, here are the advocates that are paving the way for more sustainable change.

Jim Pantaleo, Vice President of Sananbio U.S., to speak at AG 4.0

By Maria Onofrio

Challenge Advisory has invited Jim Pantaleo, VP of Strategic Business Development- Sananbio U.S., to speak at AG 4.0

Power Partnership Promises Funding Prosperity for All

By Rebecca Lam

Challenge Advisory Partners with the Flux Protocol to unlock the business potential of environmental data on the blockchain.

Clark Bell, CEO & Co-Founder of Aqua-Yield, to speak at AG 4.0

By Maria Onofrio

Clark T. Bell, CEO & Co-Founder of Aqua-Yield, to speak at AG 4.0 on biotechnology

Amy Wu, Founder of From Farms to Incubators, to speak at AG 4.0

By Maria Onofrio

Challenge Advisory is delighted to announce that Amy Wu, Founder of From Farms to Incubators will be speaking at AG 4.0 on the Women in Ag's Panel

Empowering Women in Ag: Challenges the Gender face

By Matanat Rashid

Women make up 30% if not 50 % of the agricultural labour force across the world.

Danny Royer from Bowles Farming Co. to speak at AG 4.0

By Maria Onofrio

Danny Royer, Vice President of Technology- Bowles Farming Co., will be speaking at AG 4.0 on the Understanding the Modern Farmer panel

An in-depth study of biofertilizers: types and benefits

By Matanat Rashid

Biofertilizers can be defined as purely taken substances from animals’ waste along with the microbial mixtures which aid in growing the plants by providing them with the increased nutrients

The influence of social media in agriculture

By Ben Watts

Businesses in Ag who don’t use social media will face an uphill battle for industry relevance as well as helping their own industry develop.

The 2018 Leaders in Sustainable Profitability

By Rebecca Lam

Here are the leaders that are impacting the world of sustainability, and bringing it to the forefront of the agricultural system.

Agtech: The Success of Farming is in the Cloud

By Matanat Rashid

Agriculture technology is no longer a niche that no one's heard about.

Is the modern farmer’s attitude towards tech changing?

By Ben Watts

Customer psychology and understanding the modern farmer is one of the main concerns in AG today

Manu Pillai, President of WaterBit Inc., to speak at AG 4.0 on ROI

By Maria Onofrio

Challenge Advisory is delighted to announce that Manu Pillai, Co-Founder & President WaterBit Inc., will be speaking at AG 4.0

The benefits of Precision Ag in small farms

By Ben Watts

The concept of precision AG, despite the associations is not limited to large farms with giant tractors and can be applied to farms of 2 acres or 2000 acres.

Jamie Bacher, CEO & Co-Founder of Boost Biomes, to speak at AG 4.0

By Maria Onofrio

Challenge Advisory is delighted to announce that Jamie Bacher, PH. D, CEO & Co-Founder of Boost Biomes, will be speaking at AG 4.0 on Biotechnology panel.

Are GMOs beneficial to the environment?

By Matanat Rashid

Farmers have been modifying the way they farm for more than 10,000 years.

Peter Blezard, Chief Executive & Founder of Azotic, to speak at AG 4.0

By Maria Onofrio

Challenge Advisory are delighted to announce that Peter Blezard, Chief Executive and Founder, Azotic Technologies- will be speaking at AG4.0 in San Francisco from 14-15 November.

The main consequences of non-sustainable farming

By Matanat Rashid

Sustainable farming is a system that, “over the long term, enhances environmental quality and the resource base on which agriculture depends..."

Anastasia Volkova, CEO & Co-Founder of FluroSat, to speak at AG 4.0

By Maria Onofrio

Challenge Advisory has invited Anastasia Volkova – CEO and Co-Founder of FluroSat to be a speaker at AG 4.0 in San Francisco from 14-15 November 2018.

Matt Powell, Founder of Agworld, to speak at AG 4.0 on Big Data panel

By Maria Onofrio

Challenge Advisory has invited Matthew Powell – Chief Strategy Officer & Founder of Agworld to be a speaker at AG 4.0 in San Francisco from 14-15 November 2018.

Precision Viticulture: The importance of evolving towards sustainable farming and increased productivity

By Savan Patel

From the growers of fruits to the producers of wines, everybody within the viticulture business is striving to achieve better results.

Paul Beck, VP of Global Marketing Verdesian Life Sciences, to speak at AG4.0

By Maria Onofrio

Challenge Advisory has invited Paul Beck –Vice President of Global Marketing, Verdesian Life Sciences -to be a speaker at AG 4.0

Big Data Analytics and Productive Farming

By Matanat Rashid

Precision agriculture tools provide with the capacity of collecting extremely large amounts of data, thus big data, from the agricultural producers who utilize the right tech in their farming practices.

Karl Gutbrod, CEO of meteoblue AG, to speak at AG4.0

By Maria Onofrio

Challenge Advisory has invited Dr. Karl G. Gutbrod –CEO of meteoblue AG to be a speaker at AG4.0 in San Francisco from 14-15 November 2018.

Why The Innovation of Modern Agriculture is Essential For Our Future

By Matanat Rashid

helping farmers successfully implement new farming technologies and realise the importance of new modern innovations in farming will

Carley Corrado, Founder of Enliven Leadership, to speak at AG4.0

By Maria Onofrio

Challenge Advisory are delighted to announce that Carley Corrado, Founder & Chief Strategist, Enliven Leadership- will be speaking at AG4.0 in San Francisco from 14-15 November.

Let’s hear it from the Speakers! #AG40

By Maria Onofrio

AG4.0, a workshop where farmers will be telling the companies what they need rather than the other way around.

The Adoption of New Technology in Farming and Precision Agriculture

By Savan Patel

farmers across the agricultural industry are fairly reluctant to the idea of adopting new innovations and technology into their daily lives. Let’s discuss why.

Henry Gordon- Smith to Speak at AG4.0

By Maria Onofrio

Challenge Advisory has invited Henry Gordon- Smith –Founder & Managing Director of Agritecture Consulting to be a speaker at AG40 in San Francisco from 14-15 November 2018.

Ian Swanson from DFV to speak at AG4.0

By Maria Onofrio

Challenge Advisory has invited Ian Swanson – CFO of Delicato Family Vineyards to be a speaker at AG40 in San Francisco from 14-15 November 2018.

John Plemmons to Speak at AG4.0

By Maria Onofrio

Challenge Advisory are delighted to announce that John Plemmons, Californian farmer and agricultural production professional, will be speaking at AG4.0 in San Francisco from 14-15 November.

Prof. Dahlberg from the University of California to Speak at AG4.0

By Maria Onofrio

Challenge Advisory has invited Professor Jeffery Dahlberg – Director of the University of California, Agricultural and Natural Resources to be a speaker at AG40 in San Francisco from 14-15 November 2018.

Dr. Zhongli Pan from USDA to Speak at AG4.0

By Rebecca Lam

Dr Zhongli Pan, Research Engineer at USDA and Lecturer at UC Davis, will be attending AG40 hosted by Challenge Advisory in November 2018 in San Francisco, USA.

AGTECH: THE BEST TECHNOLOGIES IN PRECISION AG

By Maria Onofrio

The use of state-of the-art technology such as GPS guidance, drones, robotics, autonomous vehicles, VRT, telematics, software, hardware, control systems, among others, represent the practice key component.

Matthew Ashton from CVA to Speak at AG40

By Rebecca Lam

Challenge Advisory are delighted to announce that Matthew Ashton, Senior Vice President of Central Valley Ag Cooperative, will be speaking at AG40 in San Francisco from 14-15 November.

Kasey Bamberger to Speak at AG40

By Rebecca Lam

Challenge Advisory has invited Kasey Bamberger – Partner at Bryant Agricultural Enterprise to be a speaker at AG40 in San Francisco from 14-15 November 2018.

Traceability & Transparency in Agri-business

By Maria Onofrio

When it comes to traceability, its main challenge is that it presents an issue for farmers in their operational activity

Nitrogen Management in Today’s Ag

By Chatura Saravanan

Nowadays, over half the food produced across the globe requires nitrogen fertilizers, according to ‘Crop Nutrition, Mosaic’.

How to be a CropLife 100 Ag Retailer

By Choi Yee Ng

While the agricultural industry is already familiar with the annual list of Ag retailers ranked by sales, CropLife 100, the question arises on what makes these “CropLife” companies stay on top of the game

THE IMPORTANCE OF SUSTAINABLE FARMING

By Maria Onofrio

Most academics and agronomists agree that the practice of sustainable agriculture is of paramount importance in today’s world.

Water scarcity: a California Ag challenge

By Chatura Saravanan

Considering that the state is a huge agricultural supplier it is not minor that is constantly dealing with this specific problematic.

THE FUTURE OF AGRICULTURE: ADOPTING BIG DATA

By Maria Onofrio

Precision Agriculture main objective is to ensure profitability, efficiency, and sustainability using the big data gathered by this technology

How Precision Agriculture Can Reduce Risk for Retailers

By Jacob Williams

One of the biggest risks in the agriculture industry involve commodity pricing. Today we will talk about how these issues can be dealt with

THE CROPLIFE 100 MID-YEAR REPORT + TOP AG CHALLENGES 2018

By Maria Onofrio

The AgTech Series: An Interview with Maryna Kuzmenko of Petiole

By Rebecca Lam

Today, we are speaking to Maryna Kuzmeko – the CEO of Petiole. We discuss the work they are currently doing at the UK based start-up and her experience as an industry leader in a male-dominated sector.

The Real Return of Investment (ROI) on Precision Agriculture

By Maria Onofrio

The Main Use and Value of Ag Biotechnology

By Choi Yee Ng

The AgTech Series: An Interview with Colin Hurd of Smart Ag

By Rebecca Lam

This week, we speak to the Founder and CEO of Smart Ag – Colin Hurd. We discuss the origins of Smart Ag, the challenges currently within the AgTech industry, and much more!

Top Issues In Farmers Cooperatives

By Maria Onofrio

The Use and Mass Adoption of New Technology In Agriculture

By Maria Onofrio

How to Reduce your Import Tax in Brazil

By Jacob Williams

An exceedingly bureaucratic task, obtaining an Ex-Tariff can be massively time-consuming and chaotic for companies not experienced in Brazilian administrative logic.

The AgTech Series: An Interview with Gary Wickham of MagGrow  

By Rebecca Lam

Challenge Advisory chats to Gary Wickham – the CEO and founding member of MagGrow, to discuss the AgTech industry, Wickham’s career challenges and highlights thus far, and what the team are currently up to at MagGrow.   

Russian Hacking: Implications for U.S. Agriculture

By Maria Onofrio

There have been warnings this week over the digital safety of U.S. Agriculture amidst concerns over Russia’s hacking capabilities.

What New U.S. Hemp Legalisation Means for the Industry

By Maria Onofrio

After a decades-long ban due to marijuana prohibition, the U.S. Senate has passed The Hemp Farming Act, legalising hemp as an agricultural commodity, while removing it from the federal list of controlled substances.

Is the Ag Industry Taking Notice of the Consumer?

By Maria Onofrio

Customer behaviour in the agricultural and food industry is forming new norms that are drastically impacting on how the everyday operations of these industries are executed.

The Adoption of Technology and the Ageing Farm: A U.S Ag Challenge

By Maria Onofrio

With the ever-aging population in the agriculture industry, the lack of commitment to adopt advanced technology is slowly becoming one of the biggest challenges in the US thus far.

The Importance of Communication in Cooperative Agriculture

By Maria Onofrio

Agricultural cooperatives are struggling to find solutions in the marketing and communication aspects of the industry due to a lack of ability to implement new technologies that would make a positive difference.

The AgTech Series: An Interview with Ricky Stephens of AgTech X

By Rebecca Lam

Ricky Stephens – the co-Founder of AgTech X, speaks to Challenge Advisory about his passions and inspirations within the industry, his career challenges and achievements thus far, and what the team is currently up to at AgTech X.

How the Latest Immigration Laws are Impacting U.S. Agriculture

By Maria Onofrio

Farmers, cooperatives and workers in the agricultural sector concur that the shortage of labour is a direct result of the latest changes in the U.S. immigration policies. One of the biggest issues

AG Trade War: U.S. VS China

By Maria Onofrio

China, one of the biggest economies and the largest commodities consumer in the world, is not hiding its discontent towards the Trump administration and it is hitting it right in its natural resources.

PlantResponse to Protect US Agriculture Through AG40

By Alfred Gilbert

Challenge Advisory are pleased to confirm that PlantResponse is partnering with AG40 to help better interrogate key modernisation questions in relation to US agriculture’s arable supply-chain.

Verdesian Adding Efficiency to AG40 Proceedings

By Alfred Gilbert

Challenge Advisory have announced today that it has formed a partnership with Verdesian to help support the creation of a sustainable future within American agriculture.

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