2018 | 14-15 November

#AG40 Workshop

Supporting digitization and the development of interoperable solution across the American Agricultural Industry.

Recent News :

Knowledge center

Ian Swanson from DFV to speak at AG4.0

By Maria Onofrio

Challenge Advisory has invited Ian Swanson – CFO of Delicato Family Vineyards to be a speaker at AG40 in San Francisco from 14-15 November 2018.

John Plemmons to Speak at AG4.0

By Maria Onofrio

Challenge Advisory are delighted to announce that John Plemmons, Californian farmer and agricultural production professional, will be speaking at AG4.0 in San Francisco from 14-15 November.

Prof. Dahlberg from the University of California to Speak at AG4.0

By Maria Onofrio

Challenge Advisory has invited Professor Jeffery Dahlberg – Director of the University of California, Agricultural and Natural Resources to be a speaker at AG40 in San Francisco from 14-15 November 2018.

Dr. Zhongli Pan from USDA to Speak at AG4.0

By Rebecca Lam

Dr Zhongli Pan, Research Engineer at USDA and Lecturer at UC Davis, will be attending AG40 hosted by Challenge Advisory in November 2018 in San Francisco, USA.

AGTECH: THE BEST TECHNOLOGIES IN PRECISION AG

By Maria Onofrio

The use of state-of the-art technology such as GPS guidance, drones, robotics, autonomous vehicles, VRT, telematics, software, hardware, control systems, among others, represent the practice key component.

Matthew Ashton from CVA to Speak at AG40

By Rebecca Lam

Challenge Advisory are delighted to announce that Matthew Ashton, Senior Vice President of Central Valley Ag Cooperative, will be speaking at AG40 in San Francisco from 14-15 November.

Kasey Bamberger to Speak at AG40

By Rebecca Lam

Challenge Advisory has invited Kasey Bamberger – Partner at Bryant Agricultural Enterprise to be a speaker at AG40 in San Francisco from 14-15 November 2018.

Traceability & Transparency in Agri-business

By Maria Onofrio

When it comes to traceability, its main challenge is that it presents an issue for farmers in their operational activity

Nitrogen Management in Today’s Ag

By Chatura Saravanan

Nowadays, over half the food produced across the globe requires nitrogen fertilizers, according to ‘Crop Nutrition, Mosaic’.

How to be a CropLife 100 Ag Retailer

By Choi Yee Ng

While the agricultural industry is already familiar with the annual list of Ag retailers ranked by sales, CropLife 100, the question arises on what makes these “CropLife” companies stay on top of the game

THE IMPORTANCE OF SUSTAINABLE FARMING

By Maria Onofrio

Most academics and agronomists agree that the practice of sustainable agriculture is of paramount importance in today’s world.

Water scarcity: a California Ag challenge

By Chatura Saravanan

Considering that the state is a huge agricultural supplier it is not minor that is constantly dealing with this specific problematic.

THE FUTURE OF AGRICULTURE: ADOPTING BIG DATA

By Maria Onofrio

Precision Agriculture main objective is to ensure profitability, efficiency, and sustainability using the big data gathered by this technology

How Precision Agriculture Can Reduce Risk for Retailers

By Jacob Williams

One of the biggest risks in the agriculture industry involve commodity pricing. Today we will talk about how these issues can be dealt with

THE CROPLIFE 100 MID-YEAR REPORT + TOP AG CHALLENGES 2018

By Maria Onofrio

The AgTech Series: An Interview with Maryna Kuzmenko of Petiole

By Rebecca Lam

Today, we are speaking to Maryna Kuzmeko – the CEO of Petiole. We discuss the work they are currently doing at the UK based start-up and her experience as an industry leader in a male-dominated sector.

The Real Return of Investment (ROI) on Precision Agriculture

By Maria Onofrio

The Main Use and Value of Ag Biotechnology

By Choi Yee Ng

The AgTech Series: An Interview with Colin Hurd of Smart Ag

By Rebecca Lam

This week, we speak to the Founder and CEO of Smart Ag – Colin Hurd. We discuss the origins of Smart Ag, the challenges currently within the AgTech industry, and much more!

Top Issues In Farmers Cooperatives

By Maria Onofrio

The Use and Mass Adoption of New Technology In Agriculture

By Maria Onofrio

How to Reduce your Import Tax in Brazil

By Jacob Williams

An exceedingly bureaucratic task, obtaining an Ex-Tariff can be massively time-consuming and chaotic for companies not experienced in Brazilian administrative logic.

The AgTech Series: An Interview with Gary Wickham of MagGrow  

By Rebecca Lam

Challenge Advisory chats to Gary Wickham – the CEO and founding member of MagGrow, to discuss the AgTech industry, Wickham’s career challenges and highlights thus far, and what the team are currently up to at MagGrow.   

Russian Hacking: Implications for U.S. Agriculture

By Maria Onofrio

There have been warnings this week over the digital safety of U.S. Agriculture amidst concerns over Russia’s hacking capabilities.

What New U.S. Hemp Legalisation Means for the Industry

By Maria Onofrio

After a decades-long ban due to marijuana prohibition, the U.S. Senate has passed The Hemp Farming Act, legalising hemp as an agricultural commodity, while removing it from the federal list of controlled substances.

Is the Ag Industry Taking Notice of the Consumer?

By Maria Onofrio

Customer behaviour in the agricultural and food industry is forming new norms that are drastically impacting on how the everyday operations of these industries are executed.

The Adoption of Technology and the Ageing Farm: A U.S Ag Challenge

By Maria Onofrio

With the ever-aging population in the agriculture industry, the lack of commitment to adopt advanced technology is slowly becoming one of the biggest challenges in the US thus far.

The Importance of Communication in Cooperative Agriculture

By Maria Onofrio

Agricultural cooperatives are struggling to find solutions in the marketing and communication aspects of the industry due to a lack of ability to implement new technologies that would make a positive difference.

The AgTech Series: An Interview with Ricky Stephens of AgTech X

By Rebecca Lam

Ricky Stephens – the co-Founder of AgTech X, speaks to Challenge Advisory about his passions and inspirations within the industry, his career challenges and achievements thus far, and what the team is currently up to at AgTech X.

How the Latest Immigration Laws are Impacting U.S. Agriculture

By Maria Onofrio

Farmers, cooperatives and workers in the agricultural sector concur that the shortage of labour is a direct result of the latest changes in the U.S. immigration policies. One of the biggest issues

AG Trade War: U.S. VS China

By Maria Onofrio

China, one of the biggest economies and the largest commodities consumer in the world, is not hiding its discontent towards the Trump administration and it is hitting it right in its natural resources.

PlantResponse to Protect US Agriculture Through AG40

By Alfred Gilbert

Challenge Advisory are pleased to confirm that PlantResponse is partnering with AG40 to help better interrogate key modernisation questions in relation to US agriculture’s arable supply-chain.

Verdesian Adding Efficiency to AG40 Proceedings

By Alfred Gilbert

Challenge Advisory have announced today that it has formed a partnership with Verdesian to help support the creation of a sustainable future within American agriculture.

Big Data Privacy and Security Issues in Agriculture

By Maria Onofrio

Owing to the rapid growth of precision agriculture technologies and tools, the usage and relevant collection of data in agriculture has become one of the most important topics in past years. But this growth has also exposed key areas of vulnerability...

Challenge Advisory Partner XAIN Receives 6 Million in Funding

By Rebecca Lam

Challenge Advisory’s strategic partner, XAIN, have secured €6 million in seed funding, led by Earlybird Venture Capital. The round saw keen interest and participation from international strategic investors, especially in Asia.

Finding The Right Investors For Your Company – Challenge Advisory

By Jacob Williams

One of the biggest challenges every entrepreneur will most likely face is finding the right investor in an effort to secure the right amount of funding.

Tips On Obtaining Series B Round Funding

By Jacob Williams

If you have successfully managed to bring your company's product or service off the ground and into the market, the next objective is to scale it which can be achieved using Series B funding. Let's discuss the most optimal ways to achieve this goal.

Amvac focused on the future with Agriculture 4.0 Partnership

By Alfred Gilbert

Challenge Advisory have announced today that Amvac Chemical Corporation are confirmed partners of their Agriculture 4.0 workshop, a showcase designed around supporting the digitalisation of American agriculture.

8 AgTech Companies to Watch in 2018

By Rebecca Lam

Agriculture Technology (AgTech) has exponentially changed the agriculture sector. Recent studies have shown that the industry’s output is expected to increase by 60% in 2030. Here are eight organisations in the AgTech space that are combatting the issue with their innovations.

Creating a Pitch Deck For Investors – Challenge Advisory

By Jacob Williams

Creating a solid pitch deck is one of the most essential and foundational steps towards acquiring the investment entrepreneurs are seeking for.

What Are The Digital Twins and How They Work – Challenge.org

By Jacob Williams

Developments in IoT, facilitated by Industry 4.0, has allowed one of the most exciting concepts of the last 20 years to become a cost-effective reality.

FluroSat add their expertise to the Agriculture 4.0 agenda

By Alfred Gilbert

Challenge Advisory have announced today that FluroSat will be partnering with Agriculture 4.0 to help embed unprecedented levels of efficiency within US agriculture.

Weather Trends International, Inc. to add expertise to the proceedings of Agriculture 4.0

By Rebecca Lam

Challenge Advisory has confirmed today that Weather Trends International, Inc. will be adding their expertise and knowledge to the proceedings of Agriculture 4.0, in October 2018.

AgriWebb to unlock the potential of US cattle and dairy production at Agriculture 4.0.

By Alfred Gilbert

Challenge Advisory announced today that it has confirmed AgriWebb’s attendance and presentation at Agriculture 4.0. Challenge Advisory & AgriWebb will explore and tackle core challenges within US cattle and dairy production.

AeroVironment to showcase integrated drone-information solution at Agriculture 4.0

By Alfred Gilbert

AeroVironment will be participating in Agriculture 4.0. The unique programme of the workshop has been designed around collaboration, bringing unconnected companies together to develop high-value solutions for US agriculture.

Challenge Advisory Secures Visionary Dave Evans as New CTO of Augmate

By Emilija Laivina

Challenge Advisory have successfully secured the hire of Dave Evans as CTO for their client Augmate. Announcing the hiring of Dave Evans as CTO, further cementing the company's position.

Blockchain Innovation Showcase – XVA Blockchain

By Gintare Kairyte

Our Blockchain Innovation Showcase will be an exclusive one day event featuring the 10 most innovative startups we are working with currently in this space.

Blockchain Innovation Showcase 2018

By Rebecca Lam

Challenge Advisory will be hosting a Blockchain event on 23 May 2018, showcasing the most innovative technology start-ups that we believe are making a difference in their sectors.

Aqua-Yield to Showcase How Less Really Can Be More in Modern Agriculture

By Alfred Gilbert

It has been confirmed that the innovative nanotechnology solution provider, Aqua-Yield®, will be adding their deep knowledge and understanding of US agriculture to the proceedings of Agriculture 4.0 to help tackle the most pressing issues facing the stability and security of the industry.

Risks and Challenges of ICOs – A guide for investors in 2018

By Rebecca Lam

Although ICO investments can bring high returns, it can also be a risky game. We’ve compiled a list of ICO red-flags to look out for, to make sure you steer clear from investing in scams or bad ICOs.

Novel Electronic Sensor Can Sniff Food Freshness and Safety

By Alfred Gilbert

FreshSurety Corporation, a venture funded technology company, have announced the release of their Videns sensing platform for food safety and freshness.

6 AgTech Leaders Changing the Industry

By Rebecca Lam

As our population grows beyond 7 billion, humanity must also expand its ability to feed the world. Agricultural technology is striving to meet these needs by utilising emerging technologies. Here are six innovators and entrepreneurs that are driving the AgTech industry forward.

Agworld to Address Key Challenges in US Agriculture Through Agriculture 4.0

By Alfred Gilbert

Challenge Advisory announced today that it has formed a new partnership with Agworld to help promote digitization within American agriculture.

Agroop Set To Disrupt US Agriculture Through Agriculture 4.0 Partnership

By Alfred Gilbert

Agroop will be adding their voice to the proceedings of Agriculture 4.0 – a unique interoperability workshop that is designed around solving critical issues throughout the US agricultural supply chain. 

6 Blockchain Start-ups Disrupting the Industry

By Rebecca Lam

Here are six of the most innovative and promising blockchain startups that are making strides in the blockchain world. Definitely keep your eye on them as they lead the industry.

Azotic get to work on fixing US agriculture through Agriculture 4.0.

By Alfred Gilbert

Challenge Advisory announced today that it has formed a partnership with Azotic to help tackle key operational challenges within America’s agricultural industry.

The Climate Corporation to make US agriculture smarter at Agriculture 4.0.

By Alfred Gilbert

Challenge Advisory announced today that it has formed a partnership with The Climate Corporation, a subsidiary of Monsanto Company, to help augment US agriculture’s digital revolution.

6 Blockchain Influencers Leading the Industry

By Rebecca Lam

Blockchain as a space is filled with innovative individuals, passionate about helping the advancement of technology. But who are the big movers and shakers?

Another success story: Challenge Advisory partner, BlockNubie, raise $5 million.

By Alfred Gilbert

BlockNubie, a strategic partner of Challenge Advisory, have successfully raised $5 million in funding through a private coin sale.

Challenge Advisory partner Advanced Blockchain Solutions to make financial markets safer.

By Alfred Gilbert

Challenge Advisory are pleased to announce our strategic partnership with Advanced Blockchain Solutions in which we are supporting their current fundraising activities.

Blockchain & Banking – A Profitable Alliance

By Rebecca Lam

Blockchain technology is completely transforming the function of traditional financial institutions, from how payment transactions are made, to how money is raised on the private market.

Wearable Tech Trend Predictions for 2018

By Rebecca Lam

As we settle into 2018, Challenge Advisory presents to you below some of the most noteworthy wearable tech trends for the current year.

Challenge Advisory Announces Strategic Partnership with CloseCross

By Alfred Gilbert

Challenge Advisory are pleased to announce our strategic partnership with CloseCross in which we are supporting their current fundraising activities.

The Political Future of Blockchain

By Jacob Williams

Governments are finally paying attention to the biggest technological revolution since the Internet and - more importantly - how it will affect them. We discuss the topics lawmakers may be considering in blockchain.

Challenge Advisory announces strategic partnership with ZoVolt

By Alfred Gilbert

Challenge Advisory are pleased to announce our strategic partnership with ZoVolt in which we are supporting their current fundraising activities.

What does 2018 have in store for ICOs?

By Rebecca Lam

ICOs have exploded into the mainstream market over the last few years, leading to a massive growth in the crypto markets. As we settle into 2018, Challenge Advisory explores what we’ve seen already and what we expect to see in a monumental year for ICOs. 

6 Influential IoT Leaders Revolutionising the Industry

By Rebecca Lam

Challenge Advisory believe that IoT influencers and thought-leaders are essential in positively impacting the industry as a whole. Here’s a list of individuals to watch to truly understand this rapidly growing industry.

A Beginner’s Guide to ICO Investing

By Rebecca Lam

In 2017, the world was introduced to a new method of start-up finance: the ICO. As the ICO market continues to grow, our goal at Challenge Advisory is to inform speculative investors with the tools and knowledge to make educated decisions before reaching for their wallet.

IoT Implementation Challenges & How to Overcome Them

By Jacob Williams

The Internet of Things (IoT) presents a metamorphic opportunity for many players in all businesses and industries - but there are still some key challenges and obstacles to overcome for IoT to achieve its full potential. 

Challenge Advisory Announces Partnership with Blocknubie

By Alfred Gilbert

Challenge Advisory are pleased to announce our strategic partnership with Blocknubie in which we will be supporting their growth across our service offering.

How Augmented Reality Is Disrupting the Customer Journey

By Rebecca Lam

As Augmented Reality transitions into business applications, we take a look at how it will soon be making its way into the mainstream customer journey.

Kodak Launches Major Blockchain Initiative and Cryptocurrency

By Rebecca Lam

Kodak have partnered with WENN Digital to help photographers fight image theft using a blockchain and cryptocurrency.

Challenge Advisory – The Story Behind Our New Logo

By Rebecca Lam

Challenge Advisory has rebranded, to emulate the guidance that we give our clients, and to prepare for a stimulating and innovative 2018.

Blockchain Set to Make Waves in Media and Entertainment in 2018

By Rebecca Lam

The advent of blockchain is set to change the media and entertainment industry, as creators and fans alike stand to benefit from the changes the technology could create.

Blockchain Predictions 2018 – Our top 5

By Alfred Gilbert

A list of our top 5 predictions for the Blockchain Industry in 2018, and what it means for stakeholders.

Are you a Venture Capital Investor Interested in Blockchain?

By Jacob Williams

At Challenge Advisory, we are pleased to be hosting our Blockchain Innovation Showcase on January 30th, as part of our strategy to present the best and brightest blockchain start-ups to the investor community.

Zebra to continue connecting at RAF100 Workshop

By Alfred Gilbert

Challenge Advisory are pleased to announce that Zebra Technologies will be a partner of the RAF 100 Interoperability Workshop.

Robert Bosch Venture Capital goes all in on IOTA

By Alfred Gilbert

Robert Bosch Venture Capital have shown their strategic hand for 2018 with their recent substantial investment in IOTA tokens.

UK Defence Focuses on New Business Partnerships

By Alfred Gilbert

The UK Defence sector has reaffirmed the importance of new business partnerships to its success through its refreshed Industrial Policy for 2018.

Cryptocurrencies –
Lessons from December 2017

By Alfred Gilbert

December has been an explosive month for cryptocurrencies. We've seen a number of firsts, which is setting the industry up for a big 2018.

3D printing metals market set for growth from 2018

By Alfred Gilbert

Recent projections for the 3D printing metals market, based on growth drivers and constraints, have forecast that the industry will be worth $12 billion by 2028. But why?

XR Technology to Grow Rapidly
in 2018

By Gintare Kairyte

Industry interest in XR is growing. Innovative companies are actively exploring how these technologies can be best applied to improve their practices.

Google reveals plans for VR/AR revolution

By YI-NING TAI

Google have disclosed more information about its projects within the Virtual reality (VR) and Augmented reality (AR) fields, including higher resolution VR hardwares and their new application of the technology on the Pixel Camera.

3D Printer Revolutionises Commercial Counterparts

By Rebecca Lam

Engineers at Massachusetts Institute of Technology (MIT) have been at the forefront of 3D printing advancements, and have now developed a desktop 3D printer that performs up to 10 times the speed of existing commercial counterparts.

Blockchain technology’s potential to transform the modern grid

By YI-NING TAI

The blockchain technology could help the energy industry to deal with their two major problems- inefficient renewable energy tracking system- and how to maximise the value of the energy transmission system, suggest experts.

The Blockchain Talent Shortage

By YI-NING TAI

Although the Blockchain space is one of the fastest rising industries, with a market value of over £100 bn in  cryptocurrency alone, sectoral stakeholders are still struggling to find experienced professionals and talent.

Agriculture 4.0 | Digitalisation in Agriculture

By Alfred Gilbert

Agriculture 4.0 - Interoperability Workshop is designed to develop collaborative cross-sector technological solutions to agriculture's most pressing challenges.

Blockchain Technology in a Nutshell

By Juvani Kika

When we say Blockchain, many people would instinctively think Bitcoin. However, there is so much more to this revolutionary technology than cryptocurrencies. Let’s explore what Blockchain is, and why it is causing such a stir in industry.

3 Differences between Marketing to Millennials & Gen Z

By Javier Pozo

Although Generation Z and Millennials may seem very similar to some, they are worlds apart when it comes to marketing. In this article we highlight the three critical differences that marketeers should know.

Report Highlights Multiple Barriers Facing U.S Young Farmers, Including Lack of Technological Advancement

By YI-NING TAI

A shortage of technology is a major problem in agriculture and there is a more serious concern ‘not in the field’ said National Young Farmers Coalition.

Bitcoin Cash’s Block Size will be Boosted, According to its Upgrade Project

By YI-NING TAI

The developer of Bitcoin cash announced its plan to expand the block size of the cryptocurrency since it was launched in August.

How to reach Gen Z at Christmas?

By Javier Pozo

Gen z are set to have a big impact this holiday season, both through the purchases they make and the influence they have on their families' purchase decisions.

How to target Generation Z in 5 steps

By Javier Pozo

We have put together 5 top tips that will improve your marketing to generation Z

Could Blockchain Tech Eliminate World Hunger?

By Juvani Kika

The United Nations ‘World Food Programme’ (WFP) announced that 10,000 people had taken the opportunity to deliver food to refugees in Jordan using the Ethereum blockchain.

Michael Arrington Declares $100 Million Funding Plan for Ripple’s XRP

By YI-NING TAI

Michael Arrington, the founder of TechCrunch, announced that he is raising $100 million for a hedge fund to invest in crypto-currency XRP, token sales, other equities and debt.

Knowledge Centre

Have any questions or contributions for the Knowledge Centre? Please contact us using the button below.

Latest News :