Challenge Advisory

Who we are

We are a global strategy consultancy firm deploying our capabilities to address the biggest challenges facing humanity. We collaborate with pioneers and innovators, in all shapes and sizes, to enable transformational progress in major industries.

From research institutions and multinational corporations to government departments and startups, we partner with our clients to turn their ambitious goals into reality.

Together, we are shaping the future and driving meaningful progress. We combine our expertise in science and technology with business strategy to support our clients achieve their goals and create meaningful change. By working with the entire innovation value chain, we are able to unlock priceless insights for our clients.

In 2015, the UN published resolution 70.1 of the United Nations General Assembly which outlined 17 sustainable development goals. 10/17 SDG’s were directly related to the fields of agriculture, healthcare, energy or manufacturing. From environmental degradation to overpopulation, the challenges facing humanity transcend national boundaries and cannot be resolved by any single nation or actor.

We believe the conventional approaches to tackling social challenges; through the deployment of NGO’s, governments and philanthropy, have failed to make fast enough progress. Simultaneously, the conventional narrative has also emphasized a trade-off for business, between social performance and economic performance, with businesses only making a profit at a social cost.

We believe the reverse is true. Business creates wealth when it meets a need at a profit, and the profit ensures infinite scalability for maximum impact and penetration. We believe business holds the key to addressing our biggest problems and we are here to support them.

What we think

Read insights produced by our thought leaders.


Traceability requires a transformative approach to technology investments and partnerships

Nearly one-third of global food production is wasted while chronic malnutrition effects 800 million people daily. Western countries receive 75% of global food and agriculture investments despite pressing challenges in developing countries.

Rebecca Lam | Sep 2018


Building incentives for business when creating policies for climate change

We are advising governments to use climate change policy as an opportunity to help drive private sector activity into innovative solutions. We believe governments should be playing a key role in attracting investments and helping facilitate the overall profitability of solutions.

Karveh Cavalieri | May 2018


Creating partnerships and innovation ecosystems with competitors is the only way to drive transformational change

Transformational innovation and disruption across major industries, has very less to do with individuals and specific technological breakthroughs and everything to do with complex systems, partnerships and supply chains aligning together.

Darrell MacClenny | Jun 2018

Who we help

  • Government & Public Sector
    Policies to facilitate innovation
  • Industry
    Utilising innovation to drive growth
  • Startups
    Scaling innovation to create change
  • Deeptech
    Applying disruptive technologies

Our core

Profitable Sustainability

Our expertise lie in helping organisations introduce new innovations which are addressing global sustainability challenges. We believe profitability is the key to addressing these challenges and creating scalable change.

Industry First Approach

Each industry has its own unique dynamics. At Challenge Advisory we take an industry first perspective and leverage our industry-specific expertise to provide real-time market insights to our clients.

Challenging Our Clients

We care about what is right, not who is right. As such, we are constantly challenging our clients to think different, challenging their assumptions and facilitating new innovative thinking.

Governed by our values

Our values define how we interact with our clients and deliver transparent results.


Innovation is at the centre of what we do. We ask our people and our clients to experiment and take smart risks, to forge a paradigm shift in the status quo.



For us, transparency means being honest to our clients and telling them when we cannot add value.



Delivering our operations with integrity and respect for the organisations and environments our business touches has always been our focus.



Our pedagogy, is at the centre of life at Challenge Advisory, it's in our and clients interests that our team continually develop and learn new skills.


Career Opportunities: Solve humanities great challenges

As a member of our firm, you’ll have opportunities to help some of the world’s largest organisations pioneer the future. Our firm is only as good as the people who underpin it, as such we are always looking for brilliant minds who can help us change the status quo and deliver meaningful change to our clients. We work with the entire innovation value chain including; industry, startups, academia, government and investors. We are always looking for team members who are excited about innovation and driving human progress. If you want to drive innovation and help our clients, please apply.