Challenge Advisory Welcomes Phytech To Brazil

Challenge Advisory Welcomes Phytech To Sustainable Intensification 2016

Phytech partners with Challenge Advisory at the Agri-business Summit, Brazil: Sustainable Intensification 25-26th October 2016

On April 18, 2016, Challenge Advisory announced a project partnership with Phytech, an agri-tech organisation that produce wireless farming sensors, who will be attending Sustainable Intensification 2016 this year.

Phytech are regarded as the pioneer of IIoT solutions to the agricultural market. One of the most important aspects of IIoT is the real-time monitoring of data, and this is where Phytech have forged their unique selling point.

Based in Kibbutz Yad Mordechai in Israel, Phytech provides plant monitoring systems for farmers, primarily, sensors placed on plants that give the farmer more information on how to better care for their crops. Its patented phytomonitoring technology measures plant growth rates and daily contractions, along with soil and climate conditions, to provide meaningful alerts for farmers to better understand plant needs and help with day to day decisions.

Commenting on Phytech’s involvement, head of Challenge Advisory’s Agri-business, Dr. Aubrey Longmore said: “The world of in-plant sensors is fresh, with high potential, and could have a substantial effect on the successful development of plant monitoring, which in turn will revolutionise the management of inputs and irrigation in the agricultural sector. Phytech have a proven track record in promoting effective decision making in the agriculture sector, and we welcome them to Sustainable Intensification 2016, wishing them great success in implementing their solutions in Brazil.”

About Phytech:

Phytech hitch the technology edge to the mission of improving the agricultural practice by constantly connecting growers to their plants. Patented phytomonitoring technology, based on unique plant sensors, supported by global communication solutions, cloud based servers and web based software applications enables growers to receive and share a constant, real-time stream of data, helping them to understand their crops moment to moment needs. Phytech assists growers in making better day to day decisions, leading to higher yield and optimal quality, empowering them through knowledge sharing with their entire network.

About Challenge Advisory:
Challenge Advisory is a global advisory firm that specialises in business development and innovation. They work as trusted advisors to governments, global organisations and multinational businesses, helping their clients to expand their markets and strengthen the foundations of their clients’ organisation. They have strong industry connections in agriculture, sustainability and disruptive technology.

About Agri-business Summit, Brazil: Sustainable Intensification
Starting on Tuesday, the 25th of October 2016, Challenge Advisory’s two-day Summit will continue the development of Brazil’s agricultural growth framework, bringing together key stakeholders from national and local government, global and domestic organisations, cooperatives, distributors, legal firms, farmers, finance providers, professional services and the United Nations.

Organiser: Challenge Advisory

Agri-business Summit, Brazil: Sustainable Intensification 25-26th October 2016

Location: Brazil, Rio de Janeiro – Centro de Convenções Bolsa do Rio

Media Contact:

Henry Smith, Head of Corporate Communications

hsmith@challenge.org

www.challenge.org

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