Social Media Growth

Agriculture

Agriculture is a digitizing sector.

Historic practices aren’t able to meet demand, forcing farms to integrate new and disruptive technological solutions.

In terms of marketing, agriculture is a very diverse sector. From direct advertising campaigns, to social media strategies centered around promoting the lifestyle of a farm and creating a brand identity, there are boundless opportunities and applications of marketing solutions.

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Blockchain

Blockchain is heralded as the biggest technological revolution since the creation of the internet.

There is a major limitation for innovators within this sector, and that is actually being seen.

Marketing for Blockchain is all about awareness. It is about showing the solutions that our innovative and disruptive clients are producing, and presenting this value to an engaged and appropriate audience. 

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IoT

The IoT is changing the landscape of many industries.

Smart and communicative technologies have been proven to improve efficiency and productivity in a number of contexts.

For companies working with IoT and developing novel solutions with the technology, marketing is a crucial control on business development.

Appropriate and effective marketing strategies allow companies to develop into new markets and capture new leads. 

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Robotics

The robotics market is an increasingly saturated space.

It is becoming harder for innovative companies and startups to progress, as more and more competitors appear.  

In terms of marketing, it is crucial that robotics companies are capable of producing campaigns that demonstrate their unique value. Effective marketing will show audiences why you company or product is unique. It should demonstrate your value-proposition in an appropriate manner to appropriate audiences. 

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xR technologies

xR technologies, which used to be the stuff of science-fiction, are now a reality.

Innovative AR and VR solutions are revolutionizing practices across a number of different industries, and are changing the relationship between man-and-machine. 

Business development, sales leads and audience growth are crucial to a business success in this increasingly competitive sector. Companies need to use all the tools, knowledge and resources at their disposal to create impactful marketing campaigns.

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3D printing

Startups and innovators are continuing to develop a range of innovative technologies and applications of 3D printing. 

 

Effective marketing solutions will highlight the unique benefits and opportunities that a company affords, and will make it stand-out from its competitors. Marketing should be a driving force within business development, as the primary medium for capturing new leads and interest. 

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Gen Z are the future.

You may have heard of them, but do you really know what makes Gen Z unique?

We explore this illusive group, and what you need to know about them when planning your marketing.

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Marketing is
dead.

We're sad to say that many of our long-term favourite marketing methods just don't cut the mustard anymore.

We explore which practices you need to halt right away, and where you should be investing your resources in 2018.

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Strategic
Wins.

Social media and marketing from company to company is never the same. You need to have unique approaches that are appropriate to what your end-goals.

We have put together a general checklist that will get your marketing strategies up and running. Think of it as your little cheat sheet for entering the world of marketing.

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Un-social
Media.

Social Media is a fast moving and busy space. Trends change from day to day, and the platforms audiences use alter just as fast.

We explore which platforms are heading the way of MSN and bebo, and which are set to take the social media world by storm!

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Gen Z -
get the 411

Gen Z are an illusive, opinionated and important generation. They are changing what it is to do marketing, and how we go about approaching audiences.

In line with this, we give you six rules that you must adhere to if you are going to successfully engage this group. Ignore these at your peril!

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Are you Influential?

You may have heard the term bandied around, but an 'influencer' is a powerful thing. Quite simply, they influence.

We take a look into this growing strategy within marketing, and how you can use these popular people to your benefit.

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