Attracting and Retaining the Right Talent

By Jacob Williams

8 August 2018

When it comes to attracting new members to your company or business, having a robust recruitment stage is only part of the battle. Just as important is making sure that the individuals applying are both talented and highly productive. Two-fold, your company must create the right environment that allows these individuals to play to their strengths and grow, while remaining loyal and happy.

Attracting Talent

McKinsey partners recognize three key attributes for ensuring your company stands out to potential employees:


It is common for human resources departments to assemble their Employee Value Proposition (what employees get for what they give) by considering the typical traits that most employees want, such as great job, great company, great rewards, etc. However, it is much better to emphasise one dimension of your company, while not ignoring others.


Make sure that your EVP is relevant for the most important roles in your company. This requires offering them the opportunity to be innovative, grow their role and have strong progression opportunities.


Your EVP has to be representative of what the company is really like. This is particularly the case today with social media and websites such as Glassdoor and Job Advisor that let prospective employees learn about company culture from individuals who currently or previously worked in the business. This means that lying or fronting on the EVP is harder than ever.

Retaining Talent

Enacting these ideas may provide you with the initial influx of great talent, however it is vital that your company is able to retain these individuals for the future success of your company. Here are some of the most important ways you can do this:


Schemes such as flexible work schedules and remote access are ideas that cause little disruption, but can have a huge effect on company culture. Innovations like this enhance the perception of a company as modern and exciting, and give the idea that employers trust and respect their employees enough to make independent decisions about their work style.

Future Growth

Employees want to know how they can expect to grow within the company. If you set out this path of progression, you can set goals and help the individual achieve these along the way. This could be through close guidance from senior figures or through external training programmes, for example.


Employees want to feel appreciated and invested, so providing constant guidance and feedback is key to enhancing transparency and motivating employees to perform, while ensuring they feel comfortable and at home with their current station.

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Jacob Williams

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