What we do

W e partner with high growth innovative startups to fuel successful market entry and help them gain an objective understanding of how to succeed in foreign and adjacent markets.

Our strategy practice deep dives into market size and growth potential, competitive environment, key demand drivers and possible future developments, tax, legal and labour aspects, all of which are critical in the evaluation of a strategy.

How we help

  • Industry

    Strategic positioning & route to market
  • Industry

    Core value proposition development
  • Industry

    Quantitative analysis and forecasting
  • Industry

    Building partnerships for proof of concepts
  • Industry

    Market analysis, mapping, and due diligence


Read insights produced by our market entry team


Entry into emerging markets must start with a focussed, localised strategy

The projected growth of emerging markets is providing firms with new food for thought. The 23 emerging markets defined by the IMF constitute; 25% of the world GDP, 57% of worlds population and 40% of the worlds land mass.

Sam Freedman | Dec 2018


The risks & rewards of entering the Chinese market

Over the past 30 years, the Chinese government has at times opened the door wide for foreign companies to participate in its domestic economic growth. At other times, it has kept the door firmly closed.

Sam Freedman | Jan 2019


Venture capital market structure comparison: UK vs EU vs USA

Venture capital market structures vary significantly between the UK, EU and USA. Average size funds of the UK and EU are almost half that of the USA. Our analyst compare the differences between the regions through data analysis and our experience

Author Name | Dec 2018

What we think

We believe market entry success must combine an objective quantitative assessment with deep industry specific expertise and geographic experience.

Together, these factors provide insights which maximise success. Our team helps you identify which steps are the most critical, where the most risk could be and how to implement a plan to both take advantage of market opportunities while mitigating risk.

Connect with the Strategy team

Last year we helped companies like yours enter over 40 new markets, see how we can help you.

Consulting services

We empower innovation to co-create the digital future