Topcon Positioning Group Combines Recent Acquisitions to Create Precision Agriculture Conglomerate

Dan Butler
Tue, 21 Jun 2016
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Topcon Positioning Group (TPG) has recently announced the foundation of Topcon Agriculture Group, a new global group formed of recently acquired companies to cultivate precision agriculture solutions.

The new organisation will be centred in Turin, Italy, but will also have regional APAC headquarters in Adelaide, Australia, and Wisconsin, USA.

“With our recent acquisitions of Wachendorff Elektronik, Digi-Star, RDS Technology and NORAC we now have the most extensive offering of field and farm management solutions in our industry,” explained Ray O’Connor, president and CEO of TPC. “We will continue a strong focus on traditional field applications, but we now also have the sensors and software to provide comprehensive planning, process control, workflow monitoring and extensive reporting that will bring our customers the full advantages of connected farming with immediate positive effect on their productivity.”

The choice to have their headquarters in Turin, Italy, is a direct effort to put added emphasis on connected farming, commented Ivan Di Federico, TPG Chief Strategy Officer and Topcon Agriculture chairman. “Our telematics division – Tierra Telematics Design- has been locating in Turin since 2008 and has had great success in both the construction and agricultural markets, particularly with important OEM clients.”

“It is our objective to bring IoT solutions into the ag business that will link all the mechanics of farming to provide a workflow automation framework necessary to achieve sustainable and profitable agriculture.”

The former Tierra CEO, Fabio Isaia, who will now become the CEO of Topcon Agriculture, commented: “The new ag paradigm is moving towards the integration of different technologies to collect data from heterogeneous sources, which is exactly where we see our business going.”

“Similar to other sectors, our mission will be to mine ‘big data’ to find information that will help customers to ‘harvest’ knowledge and make educated decisions to improve their workflows and business, with valuable ROI. Furthermore, we are planning to create an ecosystem that will allow our customers and their partners to integrate seamlessly any data source and data model.”

It is our objective to bring IoT solutions into the ag business that will link all the mechanics of farming to provide a workflow automation framework necessary to achieve sustainable and profitable agriculture.

“TPG’s further expansion into connected farming is typical of recent investment trends,” explained Charles King, Head of IIoT at Challenge Advisory. “More and more agricultural companies are waking up to the massive potential of IIoT technology and its capacity to increase productivity through precision agriculture techniques.”