By Maria Onofrio

Tue, 24 Jul 2018

Precision Agriculture main objective is to ensure profitability, efficiency, and sustainability using the big data gathered by this technology to guide both immediate and future decision making on everything from when it is best to apply fertilizers, chemical, and seeds, to from where in the field it is best to apply a rate.

According to AgFunder, the Big Data practice consists in capturing relevant data from the huge number of sources collecting it today and translating that into actionable information to improve business processes and solve problems at scale and speed.

Although presenting benefits, Big Data’s main challenge relies in its adoption and how to make the data collected relevant and useful for farmers.

Considering this and its potential, various ag-tech companies are providing their services to the producers to make the practice more approachable and available.

Hardware-wise, there are various sensors collecting the available data. In this range, we can encounter autonomous vehicles, devices farmers place in the ground to measure soil moisture and nutrient, predictive weather stations and image-capturing satellites and drones mapping out land and measuring crop health.

Software-wise, the technology processes and analyses the data, with the objective of presenting the analytics to farmers in an approachable format.

These insights are of extreme importance since they tell the farmer when and how much to irrigate a field, crop health, weather predictions, pest infestations, and even drought conditions.

Considering the increasing labour shortages in the sector, the capacity for big data analysis that lessen the need for physical manpower is of great advantage for agriculture.

While the chances to improve farming techniques are infinite, the question remains in how will companies appeal and approach the average 58-year-old non-tech savvy US farmer?

Our Agriculture 4.0 workshop mission is to help farmers better engage with the latest technology available in the market and present a wide range of solutions for the modern farmer.

To address these challenges, we have developed AG40 workshop, a programme designed around bringing key stakeholders from throughout US agriculture together to tackle the most issues in relation to the stability of the market. To find out how this will be achieved, and whether you can be involved in this, follow the link here and below:


Challenge Advisory is bringing together AG40, a unique workshop where organisations will have the ability to network amongst each other for precise and profitable resolutions across the entire industry. There will be panel discussions and workshop sessions designed to create partnerships and profitable business development, helping to find cross-specialism solutions to current sectoral challenges.

Join Challenge Advisory and all our stakeholders for education, interoperability and investment relating to the latest technology in digital agriculture – click here to find out more:

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Maria Onofrio

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