The Big Data Leaders in Modern Agriculture

By Rebecca Lam

Fri, 28 Sep 2018

Increased labour shortages in the agriculture sector has meant that digitization is increasing its importance. The exponential amounts of data that is generated from devices such as sensors and drones can be leveraged to provide benefits to farmers worldwide, and lessen the physical manpower in the industry.

Below are some of the leaders that are embracing the future of big data, and providing innovative solutions within this area of agriculture technology.


Matthew Powell


Matthew Powell

Matthew Powell is the co-founder of Agworld, a farm management software that brings together data, insights and people to make businesses more efficient. Powell’s experience in computer and data science exceeds 20 years, with 10 years in the agriculture industry. He brings technical, business and industry challenges together to drive creative change.

Agworld started off as a “digital pen” tool to help agronomists take notes in the field that could be sent via email, avoiding the use of pen and paper. The company has expanded their digital capabilities within workflow management and record keeping. As experts in big data, Agworld is now using a suite of tools to help agronomists and farmers work collaboratively to maximise productivity and return on investment, including sampling, planning and budgeting, scheduling, and record keeping.


Doug Standley

Doug Standley is the founder and CEO of Niolabs, and a recognised leader in the design of disruptive technology innovation strategies and solutions. Standley’s passion lies in applying emerging technologies to create “societal innovation” solutions with broad commercial application, to bring visionary thinking to actionable strategy. He is an innovation evangelist and entrepreneur, scanning the environment to uncover and interpret trends of new technology applications. He is recognised for his pioneering research on digital technologies, RFID, M2M, and the Internet of Things.

Niolabs simplifies interoperable connectivity, empowering universal intelligence among people, machines, things, and data. The rapid proliferation of sensors and data in the era of IoT and AI enables Nio to apply dynamic, contextual logic throughout any system architecture, as a true platform for distributed intelligence.

Mark Young

Mark Young is the CTO of the Climate Corporation, and leads the development of a unified technical vision, architecture, and roadmap to help the Climate Corporation deliver an industry-leading digital agriculture platform. Young previously served as the Director of Mobile Product Excellence at Yahoo, the CTO of Mobile Technology at Zynga, and the Founder and CTO at HipLogic. Young offers a unique and balanced perspective on digital and modern agriculture, with more than 20 years of experience in Silicon Valley, and a childhood spent growing up on a New Jersey farm.

The Climate Corporation is a digital agriculture, data analytics company that examines weather, soil and field data to help farmers determine potential yield-limiting factors in their fields. The company has built up an advanced technology platform that combines hyper-local weather monitoring, agronomic data modelling, and high-resolution weather simulations to deliver a complete suite of full-season monitoring, analytics and risk-management products.   


Ian Swanson

Ian Swanson is the CFO of Delicato Family Vineyards. Swanson has over 30 years of experience in international finance and operations covering the consumer products, healthcare IT and pharmaceutical industries. Throughout his career, Swanson has developed broad expertise in driving and supporting business growth in emerging international markets and a proven track record of adding value to growing organizations through improved systems, operational efficiencies, restructuring and acquisitions.

Delicato Family Vineyards is one of the fastest growing wine companies in the world. Family-owned and operated since the company’s founding in 1924, three generations of Indelicato family have fostered the winery’s commitment to innovation, quality and environmental stewardship


Dr Jeffrey Dahlberg

Dr Jeffrey Dahlberg is the Director of the University of California, Agricultural and Natural Resources, Kearney Agricultural Research and Extension Center. He is an international expert on sorghum germplasm and research. Dr Dahlberg is a founding member and Past-President of the Whole Grains Council and has published works in the fields of renewable fuels, sorghum genetics, germplasm, and nutrition.

His current position entails leadership and direction of the largest Research Extension Centre in the UC-ANR system, with oversight of 330 acres of research land that hosts over 75 research projects on 49 different crops.


Ag 4.0 Workshop  

Join us and these leaders of Big Data at Ag 4.0, a workshop aimed at improving the understanding of modern agriculture practices and creating interoperable solutions. Matt Powell, Doug Standley, Mark Young, and Jeffrey Dahlberg will be speaking on the panel – Big Data: Making Big Data Useful for Farmers.

The panel will focus on how to make data collected relevant and useful to farmers, and how to modernise food production through big data analysis. The agenda will also include assessing big data & phenotyping, converting data into actionable information, the latest and most efficient software for data collection, and data security & government regulations.

Join us at Ag 4.0, to be part of a workshop where farmers will be given the opportunity to tell AgTech companies what they need, rather than the other way around. If you are a farmer or grower – secure your FREE ticket here.


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Rebecca Lam

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