Automation is prevalent across the globe in both commercial and industrial market sectors. Agriculture needs to adapt and engage with this increasingly digitalised world, if it is going to access the benefits of the technological revolution. For countries, such as Brazil, who now have ageing populations, sustainable mechanisation could be a vital tool in maintaining efficiency and productivity in sector-outputs, whilst also limiting environmental impacts. But what actual benefits to farmers, farming, and the agricultural sector, does the concept of sustainable mechanisation bring?