Precision Irrigation Pioneers Hortau Help Brazilian Agriculture Do More With Less

Henry Smith
Sun, 27 May 2018
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Hortau partners with Challenge Advisory at the Agri-business Summit, Brazil: Sustainable Intensification 25-26th October 2016

 In April, 2016, Challenge Advisory announced a project partnership with Hortau, pioneers and experts in real-time soil moisture monitoring, who will be attending Sustainable Intensification 2016 this year.

Canadian organisation Hortau today agreed a deal to demonstrate their disruptive precision irrigation technology to the agricultural value chain at Sustainable Intensification 2016, which is scheduled for October in Rio de Janeiro.

 Pioneers and experts in real-time soil moisture monitoring, Hortau hope to gain significant traction in the Brazilian market and to optimise Brazilian farming as the challenges loom large.

 Founded in 2002, Hortau is a leader in wireless, web-based irrigation management systems. Hortau’s patented irrigation management solutions help growers detect plant stress using soil tension, ensuring optimal crop growth while reducing water use, energy consumption and environmental impact.

 With U.S. operations based in San Luis Obispo, California, Hortau has offices, representatives and technicians throughout North America, including Canadian headquarters in Québec.

Hortau have an extensive portfolio in precision irrigation technology, specalising in soil sensors that allow for accurate analysis of soil, including moisture, pH and temperature, to give farmers complete insight into their farm, as well as the monitoring and automation systems to ensure they can take full advantage. Their products collect field data, weather data, and have automation capabilities to carry out the farmer’s desire at maximum efficiency, and can even be used from the comfort of a home browser.

“Growing More With Less”

Jocelyn Boudreau is the CEO of Hortau, co-founding the company with Jean Caron in 2002. He holds a Bachelor of Engineering and Masters degree in soil physics from Laval University in Québec, and has spoken at a number of global ag events, including GAI AgTech Week in San Francisco and the Rural Opportunity Investment Conference at the White House in 2015. Speaking on Hortau’s participation in Sustainable Intensification 2016, he commented:

“Hortau is excited to be participating in Sustainable Intensification, and showcasing how our irrigation management platform can help growers in Brazil and beyond grow more with less. To help meet the needs of our growing population and the challenges presented to our growers today, we need to encourage more dialogue around sustainable farming practices and how every one of us can do our part to help grow more with less in terms of water, energy and farm land.”

Karveh Cavalieri, Challenge Advisory Managing Partner, also weighed in on Hortau’s project partnership with Challenge Advisory. “Crop irrigation technology, along with real-time monitoring capabilities, is an integral part of sustainable intensification and providing the world with the agricultural expertise it needs to feed ten billion people by the year 2050. We are delighted to welcome Hortau to Sustainable Intensification 2016, and are confident they will provide farmers in Brazil and across the world with precise metrics to ensure wholly efficient crop usage.”

 Challenge Advisory welcomes Hortau to Sustainable Intensification 2016, and is proud to partner with them to tackle irrigation in South America, with the aim of achieving a completely lean farm.

Hortau Contact Information:

Brian Milne, Marketing Director, Hortau

Jocelyn Boudreau, Chief Executive Officer, Hortau

For more information, please visit

About Challenge Advisory:
Challenge Advisory is a global advisory firm that specialises in business development and innovation. They work as trusted advisors to governments, global organisations and multinational businesses, helping their clients to expand their markets and strengthen the foundations of their clients’ organisation. They have strong industry connections in agriculture, sustainability and disruptive technology.

Challenge Advisory Contact Information:
Henry Smith, Marketing Manager for Sustainable Intensification 2016:

James Rodrigo, Head of Marketing: