PlantResponse to Protect US Agriculture Through AG40

By Alfred Gilbert

Mon, 18 Jun 2018

London, June 11th 2018 – Challenge Advisory are pleased to confirm that PlantResponse is partnering with AG40 to help better interrogate key modernisation questions in relation to US agriculture’s arable supply-chain. 

PlantResponse will be participating in AG40, an interoperability workshop to be hosted by Challenge Advisory in October 2018. The showcase is bringing together key leaders from throughout global agriculture to address key challenges set by industry professionals, academics and stakeholders. 

William Rad Page, CCO at PlantResponse, confirmed that, “we at PlantResponse are excited about attending AG40 and exploring the collaborative opportunities the conference will provide with key stakeholders throughout the industry.” 

His comments touch on the overarching goal of AG40, which is designed around bringing together an unprecedented diversity of representation from key verticals within US agriculture to tackle some of the most pressing macro-challenges to the industry’s future. 

Karveh Cavalieri, Managing Partner at Challenge Advisory, stated on the partnership, “PlantResponse’s partnership with this workshop opens up interesting interoperability opportunities in the context of cross-sector and cross-applications solutions. Their focus on sustainability and profitability within their space emulate key narratives for this workshop”.

Challenge Advisory are pleased to be able to announce this partnership and the inclusion of PlantResponse in an ever-growing list of global disruptors and innovators who will be adding their voices to AG40. 

To learn more about the workshop and find out how you can be a part of this industry defining showcase, please email: 


About Client: 

PlantResponse Biotech in headquartered in Madrid, Spain, with their US headquarters located at the NC Biotech Centre in Raleigh.  

The company was born out of the research lab of Dr. Antonio Molina, of the Universidad Polytecnic de Madrid. The company’s goal is to improve plant health and protect yield potential by ‘Protecting plants, fields and farms using the science of nature’. They believe that what makes them unique is their proprietary technology validation platform. 

About Challenge Advisory: 

Challenge Advisory LLP is a multi-sector strategy consultancy. We partner with disruptive and innovative organisations to provide revolutionary solutions to their most pressing challenges. See our work here: 

Media Contact: 

Alfred V Gilbert 

Marketing and Communications Director 

Challenge Advisory 


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Alfred Gilbert

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