Manu Pillai, President of WaterBit Inc., to speak at AG 4.0 on ROI

By Maria Onofrio

Mon, 10 Sep 2018

London, September 10th 2018 – Challenge Advisory has invited Manu Pillai – Co-Founder & President of WaterBit Inc. to be a speaker at AG 4.0 in San Francisco from 14-15 November 2018.

Manu will be panellist on the ‘ROI in Precision Agriculture’ stream, where topics to be covered will centre on the biggest factor that is making growers hesitant of investing in expensive new technologies: whether this investment is paying back or not. Also, there will be discussions on the predictions and trends for agtech funding, and how to quantify the ROI. Moreover, the experts will analyse IoT benefits to maximize ROI as well as to help farmers decide when to start implementing agtech.

Mr. Pillai is Co-Founder and President of WaterBit Inc., and currently drives revenues for the company. Over the 25 years prior to WaterBit, Manu worked in consumer, industrial and telco-grade electronic systems and software from design to deployment for organizations including Mitsubishi, Fujitsu and Maxtor. He has led or been a key team member in the definition, development and manufacturing of over 100 products to the global market. Manu has a BE(EE) from University College, Dublin, Ireland and an MBA from Santa Clara University, California.

Speaking of AG 4.0, Manu states: “The application of technology – in concert with grower knowledge – has the ability to positively impact billions of people around the world by safely increasing agricultural production, conserving natural resources and utilizing labor more efficiently. AG4.0 provides the venue for farmers to learn about these ground-breaking technologies and how to implement them into their growing practices.”

With the help of the Agricultural Supply Chain, Challenge Advisory have built strong insights into how digitalization can be integrated into US agriculture. The mission for our Agriculture 4.0 workshop is to help farmers better engage with the latest technology available in the market and present a wide range of solutions for the modern farmer.

To address these challenges, we have developed the AG 4.0 workshop, a programme designed around bringing key stakeholders from throughout US agriculture together to tackle the most pressing issues in relation to the stability of the market.

To find out how this will be achieved, and how you can be involved, follow the link below:

About WaterBit Inc.

At WaterBit, a precision ag irrigation company, they want to make a real difference by solving grower problems. Their innovative solutions set the standard for quality, reliability, ease of use and total cost of ownership. They believe in treating customers, partners and suppliers with honesty and integrity in everything they do.

Their Automated Irrigation Solution (AIS) enables microblock control of local irrigation, taking into account plant stage, soil conditions and weather at a level of granularity and accuracy that is not possible with other current methods. WaterBit translates technology into tangible value for growers to improve yields, optimize water usage and labor-saving strategies.

WaterBit also believes in helping growers be good stewards of the land through smart agriculture. Their mission is to install WaterBit AIS on every farm across the globe. It’s a lofty goal, but it’s one that can be achieved with hard work, dedication and proven results. WaterBit on every farm will increase yields and improve water efficiency, which benefits customers, and the entire planet.

About Challenge Advisory

Challenge Advisory LLP is a multi-sector strategy consultancy. We partner with disruptive and innovative organisations to provide revolutionary solutions to their most pressing challenges. 

Media Contact:

Maria Onofrio

Project Director

Challenge Advisory

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Maria Onofrio

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