Henry Gordon- Smith to Speak at AG4.0

By Maria Onofrio

Wed, 22 Aug 2018

London, August 22nd  2018 – Challenge Advisory has invited Henry Gordon- Smith –Founder & Managing Director of Agritecture Consulting to be a speaker at AG40 in San Francisco from 14-15 November 2018.

Henry will be delivering a keynote address introducing the panel, ‘Profitable Sustainability, where he will be addressing the use of data to make cities smarter through agriculture. He will moreover explore a case study where data-driven agriculture planning has helped make a smart city client even smarter. Also, Henry will be amongst panellists discussing the use of technology to introduce sustainable agricultural practices. The subjects covered will also include the transition to sustainable agriculture, improving the efficiency in the production and value of products to achieve profitable sustainable production, environmental biotechnology and biodiversity, and IoT and data analytics for suitable agriculture.

Mr. Gordon- Smith is the Founder of the popular blog Agritecture.com and a Co-Founder of the Association for Vertical Farming (AVF). Three years ago, Henry launched his company Agritecture Consulting (formerly Blue Planet Consulting), a boutique global urban agriculture advising firm where he helps entrepreneurs with vertical farming feasibility studies, recruiting, and systems design. Henry was awarded top 40 under 40 in food policy by the NYC Food Policy Center and top 10 influencers by Produce Grower Magazine in 2017.

Speaking of AG4.0, Henry states “With more than 50% of the world’s population living in cities, new models for local agriculture are emerging in unexpected environments and using high-tech approaches. Agriculture 4.0 will explore the role of smart urban agriculture and their applications for smart cities”

With the help of the Agricultural Supply Chain, Challenge Advisory have built strong insights into how digitalization can be integrated into US agriculture. The mission for our Agriculture 4.0 workshop is to help farmers better engage with the latest technology available in the market and present a wide range of solutions for the modern farmer.

To address these challenges, we have developed the AG40 workshop, a programme designed around bringing key stakeholders from throughout US agriculture together to tackle the most pressing issues in relation to the stability of the market.

To find out how this will be achieved, and how you can be involved, follow the link below:


About Agritecture Consulting

Agritecture Consulting (formerly Blue Planet Consulting) provides a comprehensive approach to urban agriculture project development. In operation since 2014, Agritecture has helped more than fifty organizations determine the feasibility of their ideas, validate their business strategies, recruit talent for their projects, and manage operational challenges.

Through a personalized commitment to each project, Agritecture expand their clients’ capacity to reach their goals. Their job is to jumpstart people’s knowledge of urban agriculture, help them navigate barriers to entry, make industry connections, and mitigate risk. Agritecture consulting services are backed by several years of operations data and a team of experienced growers, engineers, and sustainability managers.

About Challenge Advisory

Challenge Advisory LLP is a multi-sector strategy consultancy. We partner with disruptive and innovative organisations to provide revolutionary solutions to their most pressing challenges. 

Media Contact:

Maria Onofrio

Project Director

Challenge Advisory


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Maria Onofrio


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