How to Reach Gen Z at Christmas?

By Javier Pozo

Fri, 1 Dec 2017

Christmas is almost here, and companies are trying to sell their products to different groups of people. Gen Z are set to have a big impact this holiday season, both through the purchases they make and the influence they have on their families’ purchase decisions. Because of this, businesses are competing to find the best way to reach this group. The truth is that marketers haven’t yet found the best method to engage Gen Z, however, there are a number of techniques that do seem to be working.

 

Stories rather than advertisements

According to the NRF’s (National Retail Federation) holiday planning playbook, TV and Instagram are the favourite platforms to look for gift inspiration for young people.

These channels are really visual and dynamic. We have mentioned that Gen Z are very digitally-active and avoid ads. Therefore, one of the best ways to get your message across to Gen Z during the holidays is to tell a story, whether on social media or TV. Stories will be very successful this Christmas if they can create an emotional connection to their audience.

 

Empathise with new identities

Gen Zers are really open-minded, tolerant, value-oriented and socially conscious. Also, they are the most diverse generation to date, and they have a lot of different identities. So, don’t try to tell them what to do, what to buy or try and define them. When developing a marketing strategy for teenagers, you must avoid marketing to a stereotype. Try to advertise to different identities.

 

Personalised gifts

Generation Z try to look as unique and as personal as possible. According to a study developed by Yes Lifecycle Marketing, 35% of gen zers look for personalised gifts when they are buying a present for friends or relatives. So, make sure you offer customisable options. Designing for the masses won’t work.

 

If you want to know more about how to reach Generation Z, you will find more information in our news section and social media.


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Javier Pozo

info@challenge.org

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