Challenge Advisory Welcomes MagGrow Global to Sustainable Intensification 2016
On August 16, 2016, Challenge Advisory announced a project partnership with MagGrow Global, a pioneering, patented magnetic spraying technology system for the agricultural industry, as they confirmed their attendance at Sustainable Intensification 2016 in Rio de Janeiro in October.
The MagGrow system, which has been in development for the last three years, provides superior coverage to conventional crop spraying systems and also reduces spray drift by up to 80%.
MagGrow was launched in 2013 by Gary Wickham and David Moore. Both founders come from entrepreneurial backgrounds and have previous experience within start-up companies. MagGrow is based at University College Dublin’s innovative centre, NovaUCD, and currently employs 25 members of staff.
The MagGrow technology system is based upon the premise of attaching magnetic inserts onto a sprayer which administers a series of electrical charges into the liquid being sprayed. As crops have a series of electrical charges, the charged liquid is attracted to its target, dramatically reducing spray drift.
MagGrow were recently recognised for their innovation and entrepreneurial initiative at the second annual Forbes AgTech Summit in Salinas, California. As winners of the 2016 Thrive Accelerator Sustainability Award, MagGrow has loudly announced itself on the world stage and demonstrated the potency of technology in the agriculture sector.
MagGrow’s innovative magnetic technology is aimed at commercial arable farmers and horticultural producers as well as smaller enterprises. Their system can even be retro-fitted to existing industrial crop sprayers or utilised in greenhouses or fields with the use of backpacks.
Commenting on MagGrow’s involvement, managing partner at Challenge Advisory, Karveh Cavalieri noted: “MagGrow are currently making waves within the ag-tech industry and are demonstrating to the world the massive potential for technology in improving agricultural practices. Their innovative system has already demonstrated vast increases in productivity with the crucial benefit of reduced environmental contamination. We are therefore thrilled to welcome MagGrow to our Brazilian summit and have the utmost confidence that their technological expertise and sustainable perspective will prove invaluable at Sustainable Intensification.”
MagGrow are currently making waves within the ag-tech industry and are demonstrating to the world the massive potential for technology in improving agricultural practices. ”
About Challenge Advisory
Challenge Advisory is a global advisory firm that specialises in business development and innovation. They work as trusted advisors to governments, global organisations and multinational businesses, helping their clients to expand their markets and strengthen the foundations of their clients’ organisation. They have strong industry connections in agriculture, sustainability and disruptive technology.
MagGrow global is a pioneering, patented magnetic spraying technology system for the agricultural industry. Its innovative technology provides superior coverage to conventional crop spraying systems and also reduces spray drift by up to 80%. Based in NovaUCD, the firm was founded by brothers Gary and David Wickham and business consultant David Moore. MagGrow’s innovative magnetic technology is aimed at commercial arable farmers and horticultural producers as well as smaller establishments. As well as winning the Thrive Accelerator at the most recent Forbes Ag/Tech summit, Maggrow were also recently awarded the Environmental award at the LAMMA, the UK’s biggest agricultural and machinery show.
About Agri-Business Summit, Brazil: Sustainable Intensification
Starting on Tuesday, the 25th of October 2016, Challenge Advisory’s two-day summit will continue the development of Brazil’s agricultural growth framework, bringing together key stakeholders from national and local government, global and domestic organisations, cooperatives, distributors, legal firms, farmers, finance providers, professional services and United Nations.
Organiser: Challenge Advisory
Agri-business Summit, Brazil: Sustainable Intensification 25-26th October 2016
Location: Brazil, Rio de Janeiro – Centro de Convenções Bolsa do Rio
Henry Smith, Head of Corporate Communications