Challenge Advisory welcomes Macdon to Sustainable Intensification

Challenge Advisory Partners With MacDon For Sustainable Intensification 2016

MacDon partners with Challenge Advisory at the Agri-business Summit, Brazil: Sustainable Intensification 25-26th October 2016

On April 27, 2016, Challenge Advisory announced a project partnership with MacDon Industries Ltd., an agricultural organisation from Manitoba, Canada that specialise in harvesting equipment, who will be attending Sustainable Intensification 2016 this year in October.

MacDon have been fully invested in the pursuit of harvesting excellence for over sixty-five years. Starting in 1949 as Killbery Industries Ltd, they produced one of the very first self-propelled windrowers in 1951 and began a tradition of high-quality, innovative harvesting products. They were bought by the MacDonald family in 1971, and with this acquisition Killbery became MacDon Industries Ltd.

 Every windrower, draper header or pickup header is manufactured in-house at MacDon’s headquarters in Winnipeg, Manitoba. The facility handles many aspects of MacDon’s business, including R&D, Engineering, Quality Control, Manufacturing and Marketing, taking up a total space of over 85 acres (900,000 square feet). MacDon sell their products in forty countries, including Australia, Russia, Brazil and the United States, as well as their home country, Canada.

Commenting on MacDon’s involvement, head of Challenge Advisory’s Agri-business, Dr. Aubrey Longmore stated: “The current state of Brazilian machinery is unacceptable if we are to obtain maximum yield from agriculture, and an area with room for improvement is harvesting equipment. MacDon have impressive capabilities and experience in providing innovative harvesting equipment, and we expect that they will offer an exceptional product to the Brazilian farmer, and will contribute greatly to the sustainable intensification of Brazil.”

About MacDon:

For over 65 years, MacDon Industries Ltd. has been a world leader in technological development, innovation, and the manufacture of high quality, high performance harvesting equipment. Their harvesting history is rooted deep in the rich prairie heritage of Winnipeg, Manitoba, Canada. As a family-owned company, MacDon has kept those values firmly intact while becoming world-class equipment manufacturers. Selling their products in over 40 countries on six continents, with offices in Canada, the United States, Australia, Russia and Brazil, MacDon is well equipped to fulfill any farmer’s harvesting needs.

About Challenge Advisory:
Challenge Advisory is a global advisory firm that specialises in business development and innovation. They work as trusted advisors to governments, global organisations and multinational businesses, helping their clients to expand their markets and strengthen the foundations of their clients’ organisation. They have strong industry connections in agriculture, sustainability and disruptive technology.

About Agri-business Summit, Brazil: Sustainable Intensification
Starting on Tuesday, the 25th of October 2016, Challenge Advisory’s two-day Summit will continue the development of Brazil’s agricultural growth framework, bringing together key stakeholders from national and local government, global and domestic organisations, cooperatives, distributors, legal firms, farmers, finance providers, professional services and the United Nations.

Organiser: Challenge Advisory

Agri-business Summit, Brazil: Sustainable Intensification 25-26th October 2016

Location: Brazil, Rio de Janeiro – Centro de Convenções Bolsa do Rio

Media Contact:

Henry Smith, Head of Corporate Communications

hsmith@challenge.org

www.challenge.org

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