Generation Z

Social Media

For gen Z media is truly social. About half of millennials are connected online about 10 hours a day. Plenty of time to catch their attention.

However, knowing where to approach and engage with them is tricky. 

We specialize in translating your brand to this audience across relevant social media platforms.  

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Content

Gen Z consume content digitally. It is embedded as a part of their lives owing to the large amount of time they spend online.

We produce engaging written and visual content that presents information to gen Z in an appropriate and interesting manner. Our content will get you noticed in a busy digital space.

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Visual Design

Content and engagement with Gen Z must be built on visuals. As a group they consume most of their information through imagery, whether it be Instagram photos, YouTube videos, or Twitch Livestreams. 

 

Our team create visual  advertising that resonates with this digitally native demographic, built upon tested post-millennial marketing practices and methods. 

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Campaign Management

A key facet of successfully communicating with Gen Z is actually being there. Post-millennials expect brands to be online as much as they are, meaning you can lose their interest if you’re not active.

We provide end-to-end social-media management services. Our team are capable of helping you create and run campaigns that will naturally reach this group. 

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Targeted
Advertising

Although engagement with gen Z needs to be natural and organic, there are still huge opportunities for companies who want to engage with targeted advertising.

At Challenge Advisory, our team use data-driven strategies to ensure your content is having maximum impressions and engagement. 

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Search Engine Optimization

You may have the best content or product in the world, but if no one hears about it, what is the point.

Our team implements and designs SEO strategies for our clients. We implement initiatives that will get you noticed.  

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Gen Z are the
future.

You may have heard of them, but do you really know what makes Gen Z unique?

We explore this illusive group, and what you need to know about them when planning your marketing.

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Marketing is
dead.

We're sad to say that many of our long-term favourite marketing methods just don't cut the mustard anymore.

We explore which practices you need to halt right away, and where you should be investing your resources in 2018.

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Gen Z are
social

Social Media is a fast moving and busy space. Trends change from day to day, and Gen Z audience use alters just as fast.

We explore which platforms are heading the way of MSN and bebo in Gen Z contexts, and which are set to take the digital world by storm!

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Who are
Gen Z

Digital natives, opinionated, loyal, impressionable. These are just some of the words that you have probably seen Gen Z described as.

However, Gen Z is so much more than these face-value descriptions, often defined by people from other generations. One of our team (an actual gen-zer) gives us the low-down on what it means to them being Gen Z, and what we need to do to reach them.

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Gen Z -
get the 411

Gen Z are an illusive, opinionated and important generation. They are changing what it is to do marketing, and how we go about approaching audiences.

In line with this, we give you six rules that you must adhere to if you are going to successfully engage this group. Ignore these at your peril!

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Are you
Influential?

You may have heard the term bandied around, but an 'influencer' is a powerful thing. Quite simply, they influence.

We take a look into this growing strategy within marketing, and how you can use these popular people to your benefit.

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