For gen Z media is truly social. About half of millennials are connected online about 10 hours a day. Plenty of time to catch their attention.
Gen Z consume content digitally. It is embedded as a part of their lives owing to the large amount of time they spend online.
Content and engagement with Gen Z must be built on visuals. As a group they consume most of their information through imagery, whether it be Instagram photos, YouTube videos, or Twitch Livestreams.
A key facet of successfully communicating with Gen Z is actually being there. Post-millennials expect brands to be online as much as they are, meaning you can lose their interest if you’re not active.
Although engagement with gen Z needs to be natural and organic, there are still huge opportunities for companies who want to engage with targeted advertising.
Full Case Study
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