Overview:

• Augmate, an IoT startup based in New York, approached Challenge Advisory to conduct a holistic, crowdfunding campaign.

• Augmate had recently announced the launch of its security token, and had planned an initial coin offering campaign.

Challenge:

After conducting a situational analysis, Challenge Advisory crafted a full proposal to address Augmate’s unique challenges. As an early stage startup, Augmate faced many of the same challenges our typical clients experience.

These included:

• Required strengthening of technical and senior leadership
• Lack of focused digital and campaign for fundraising
• Lack of investor network
• Lack of strategic partnerships

The Revelation:

Challenge Advisory’s Marketing team to handle to build, manage and maintain Augmate’s entire digital presence and drive investor participation to the crowdfunding campaign.

Challenge Advisory’s Talent Acquisition Team to place a new Chief Technology Officer at the firm Build strategic industry relationships with long term potential partners.

Outcomes:

Over $12 million dollars raised through a hybrid campaign managed by Challenge Advisory’s Fundraising Practice and Marketing Team A new world class Chief Technology Officer placed by Challenge Advisory’s Talent Acquisition. Dave Evans, the former Chief Futurist and Head of IoT at Cisco New strategic relationships formed, including over 40 targeted introductions to the likes of; Intel, Cisco Ventures, Airbus, Hewlett Packard, Boeing and Siemens First Initial Coin Offering to be registered on Crowdfunder, managed by Challenge Advisory.