Challenge Advisory: Agriculture - Drones
Scale Your Farm Sales by
200-400%
Our Solutions Help Ambitious UAV Firms Grow by Delivering High Volumes of New US Farm Clients.
Request your Free Strategy AssessmentTrusted by:
Your Farmers are on Digital
Our Digital Analysts have Shown the Untapped Potential of selling to US Farms at Scale:
- 82% of US Farmers Own a Smartphone
- 46% of US Farmers use Facebook for Personal Reasons
- 71% of Farmers Use their Mobiles whilst doing Farm Work
- 72% of Farms Check Their Phones Multiple Times a Day
- 56% of Farmers use YouTube to Acquire New Information
We have Generated over 46,000 Pre-qualified Nurtured Farm Leads for our Agtech Clients.
Our Secret:
Big Data + Clever Code + Agricultural Expertise + Marketing
Capabilities
Working with Us
Our Agriculture practice has specialised in helping Agtech start-ups scale. After generating over 46,000 farm leads for our clients, we understand how to sell to American farmers better than anyone else.
Client Sales Reps report an increase of up to 18% more free time as a result of high volumes of qualified farm leads
UAV clients report an increase in ADS of 12.7% as a result of highly qualified and pre-nurtured farm leads
Sales Reps report between 10-18% increase conversion rate as result of focussing on farmers with high commercial value
Agtech clients have scaled farm sales by between 200-400% through multi-focussed regional crop strategies and multichannel platforms
How We Help Our UAV Clients Sell More
Regional + Crop Focused Farm Lead Generation
Successful farm scaling strategy requires FOCUS. We build and implement custom lead generation strategies for the focused grower; by region, crop, demographics and farm size. We align the message, channel and product for this focused segment to help generate between 200+ farm leads per month for our Agtech clients..
US Farm Segmentation Analysis, Mapping + Agribusiness Strategy
Strategy must data driven logic. Using big data, we help our clients assess current market share, quantify and locate untapped opportunity, anticipate and prepare for changes in the crop mix. We then map out and segment farmers, build custom strategies to put untapped opportunity into their sales funnel..
Market Entry & Product Launch
Big decisions must be underpinned by data and thoughtful strategy. We help align distribution, sales and a point of presence with grower opportunity. We then map out, segment and implement tailored and focused farm acquisition funnels to help our clients build new accounts in new markets. We then build their entire marketing presence..
Reduced Adoption Risk: Penetrating Entire Social Networks
Social Networks are still the primary drivers of adoption for farmers. We help our clients penetrate entire farming social networks by carrying out an SNA analysis, distributing targeted content, building strategic relationships and creating a brand presence within the network..
Online to Off-line Strategy
Technology sales cycles can run over 3 months. Agtech must be perceived as helping and adding value to famers before and throughout the sales cyle. We help nurture your farmers online before taking them offline to physical locations to help build real relationships, relevancy and differentiation..
Mobile First Strategy Implementation
The user experience must be designed under the assumption it will be consumed via mobile only. Our research shows this is especially true for farmers due to the nature of their work. We help optimise and build your mobile first strategy and drive new farmers to your site/app download/ content etc.
Your Cross Functional Team
Agriculture Industry Expertise
Dr Aubrey Longmore
Head of Agriculture
Alfred Gilbert
SVP of Agribusiness Delivery
Maria Onofrio
Agriculture Analyst
Industry Agnostic Expertise
Yueran Pan
Head of Data Science
Jacob Williams
Lead Developer
Rebecca Lam
Head of Marketing
Monsanto
Global Head of Sustainability
The platform Challenge Advisory gave us, has been an unprecedented success, helping us reach a previously unattainable audience
Embrapa
(Brazilian Ministry of Agriculture)
Head of Research and Development
A unique experience here, we have all the main protagonists in the Brazilian agriculture value chain in one place, this is a remarkable achievement by the team at challenge advisory
Agroop
CEO & Founder
A great opportunity for Agroop not only because we’ll have the chance to be in direct contact with big key companies but also because it will be an opportunity to understand more about future market trends and ways in which we can strategically evolve
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