Thirty Years From Now

Challenge Advisory was built upon the twin pillars of sustainable development and efficiency as the global population rises to 10 billion people by the year 2050. Studies from the United Nations indicate that the world population will reach 10 billion in the next thirty years, and this will bring about many changes in the future global landscape. Developing countries will see the largest growths, with Nigeria expected to surpass the United States by 2040 and India becoming the world’s most populous country by 2028. As a result, businesses will have to become extremely adaptable, and Challenge Advisory specialises in equipping these organisations to respond to change and extreme global pressure.


LEDC's Under Threat

Although developing countries are expected to provide the impetus for this increase in population, they are also the most vulnerable to its effects. Degradation of natural resources will leave rural communities vulnerable, with farmers being forced to work harder with diminishing land quality. As many as 1.2 billion people in poor countries have no access to electricity.

Agriculture, along with climate change and pollution, has only added to concerns relating to water security, and this is especially prevalent in developing countries. As resources become more and more limited, there will be greater competition for these resources and this could lead to an increased conflict in developing regions.

The Challenge

Focusing On The Future

In order to tackle the issues associated with this population surge, governments, civil societies and the international community must work together to foster policy changes, with a focus on population control, energy security and resource security.

By working with Challenge Advisory, you can expect to have a deep understanding of how the world will change by 2050, and how to position yourself to take full advantage of these changes. Our solutions are always tweaked for maximum efficacy, but unlike other companies, we also design our solutions with a mindset of sustainable growth.

Below are six of the global issues that are emerging today and must be addressed by the time the world population reaches 10 billion in 2050.

Thirty Years From Now

Over Consumption

Resource usage is outpacing the capacity to produce replacement resources. 80% of world resources are currently being consumed by 17% of the population, and keeping up with population trends is proving to be massively unsustainable. To provide enough food for 10 billion people, planet Earth as a whole must produce 940 billion more tonnes of cereals, 350 billion more tonnes of meat, and a total of 282 million tonnes by 2050.

This must all be achieved in a landmass that must increase in efficiency rather than size. Vital to achieving this is accelerating the development of precision agriculture, which will maximise the potential of inputs, harvest and protection in order to ensure that crops produced are both nutritional and utilised to their maximum potential.

An Ageing Population

As the global population rises, so too will the percentage of people over the age of sixty. At the moment, this number stands at 12.3%, but by 2050 the elder population could rise to as much as 22%. Thanks to substantial improvement in healthcare, the average lifespan has risen dramatically, but the next goal will be to optimise the health industry to supply efficient care to 10 billion people.

The developments are already well underway. President Obama recently launched the Precision Medicine Initiative (PMI) in the United States, which is part of the global objective to provide personalised, effective healthcare by way of definitive diagnostic treatment. In order to achieve this, however, there has to be significant development with respect to patient contribution and global communication.

Ageing Population
Water Security


Overconsumption occurs when resource usage outpaces the capacity to produce replacement resources. The consumption of raw materials has to become more intensive as a result of the population rise, but resources are already running thin. As the population count approaches 10 billion, the manufacturing industry will have to optimise itself.

Manufacturing efficiency is paramount, with developments required in automation, simulation and sustainability. Decentralised Machine-To-Machine (M2M) interaction will become paramount, and the Industrial Internet of Things brings about the opportunity for manufacturers to gain a panoramic view of their supply chain, in time for resource demands to be fully met.

Download Our Introduction Document

Focusing On The Future

Energy Security

Energy security is defined by the International Energy Agency as “the uninterrupted availability of energy sources at an affordable price”. In the short term, this means being able to deal with fluctuating energy demands. In the long term, this means sustainable development and economic security.

The uneven distribution of energy supply among countries has led to significant vulnerabilities; 1.2 billion still live without electricity and several countries are limited to primitive methods of energy supply, and this negates the progress made by economically developed countries, holding back global development with regards to energy security.

Central to providing global energy security is boosting innovation; this can be achieved by liberating energy markets, which protects consumer rights by avoiding oligopolies.

Energy Security


Today, 54% of planet Earth lives in the city, but as the population rise increases, rural-to-urban migration will place greater pressure on energy and resource security as countries move toward a product and service-based economy. In order to meet challenges by 2030, global estimates indicate an investment of about $ 40billion USD to ensure the development of self-sufficient, energy-conserving smart cities that minimise waste and maximises efficiency.

Mass motorisation in developing countries means there will be more than three billion vehicles on the planet in 2050. In addition to this, the transport industry is set to change dramatically, as driver-less vehicles, advanced personal mobility and sustainable, energy-efficient engines begin to filter into the general public. The EU has also outlined plans for a holistic transport system, connecting citizens at high speed and high efficiency while reducing carbon emissions by as much as 60%.

Addressing Skill

As many as half of US labour workers will be rendered redundant, brought about by automation due to IIoT. The way a business distributes its workforce is changing; the average labour growth rate is predicted to be 0.03%, and by 2050 the workforce will stop growing altogether. This means that more people will be competing for the same number of jobs, and organisations must be wary of where they need workers the most as business efficiency becomes more and more vital.

As well as this, the job description of the average worker will also develop dramatically thanks to the Industrial Internet of Things. Virtualisation, Simulation and Augmented Reality means that all employees at an organisation will have to perform at a higher skill level. This skill shortage is more pronounced in the United Kingdom, where there will be a 3.1 million shortfall of skilled workers by 2050.

Climate Change