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Advertising Degree
Advertising is a specific branch
of marketing designed to encourage people to become aware of, desire and then purchase
a product or service. The world of Advertising is quick to exploit any media, new
or old. This might be a large poster on a roadside hoarding employing basic design
and print through to web advertising, text messages, TV commercials, or extremely
complex projects involving breakthrough technology and visual art software.
Competition for work in this industry is intense, and you will be expected to work
long hours. The Bureau of Labor estimates that 38% of those employed in the industry
worked over 50 hours per week. To succeed in this industry you need to be able to
cope with last minute changes or problems and still meet tight deadlines. A junior
account Executive might be a typical entry-level position and you would be required
to liaise between the client and advertising agency departments.
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| Featured Advertising Degree Schools |
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The Art Institutes
 The
Art Institutes system of schools is a leading educator of students in the creative
and applied arts, including design, media, fashion, and culinary programs. Every
program of study offered to you is regularly reviewed by industry leaders, advisors,
and employers for relevance in the marketplace. Changes are made, if necessary, to
integrate subject matter into the curriculum so that our degree programs reflect
the way things are done in the real world of work. Programs listed are not offered
at all locations.
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